100 Things Every Designer Needs to Know About People

What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

100 Things Every Designer Needs to Know About People

100 Things Every Designer Needs to Know About People

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play. Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as: What grabs and holds attention on a page or screen? What makes memories stick? What is more important, peripheral or central vision? How can you predict the types of errors that people will make? What is the limit to someone’s social circle? How do you motivate people to continue on to (the next step? What line length for text is best? Are some fonts better than others? These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

More Books:

100 Things Every Designer Needs to Know About People
Language: en
Pages: 256
Authors: Susan Weinschenk
Categories: Computers
Type: BOOK - Published: 2011-04-14 - Publisher: Pearson Education

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book
100 MORE Things Every Designer Needs to Know About People
Language: en
Pages: 288
Authors: Susan Weinschenk
Categories: Business & Economics
Type: BOOK - Published: 2015-09-25 - Publisher: New Riders

Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk’s original 100 Things Every Designer Needs To Know About People as a “go-to book” for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands,
100 Things Every Designer Needs to Know About People, 2nd Edition
Language: en
Pages: 256
Authors: Susan Weinschenk
Categories: Business & Economics
Type: BOOK - Published: 2020 - Publisher:

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book
100 Things Every Presenter Needs to Know About People
Language: en
Pages: 272
Authors: Susan Weinschenk
Categories: Business & Economics
Type: BOOK - Published: 2012-05-07 - Publisher: New Riders

Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how
Presenting for Geeks
Language: en
Pages: 52
Authors: Dirk Haun
Categories: Business & Economics
Type: BOOK - Published: 2016-04-16 - Publisher: Dirk Haun

A presentation is not about the content or about you - it's about your audience. Your job as a presenter is to take your audience to a place where they know about your topic, understand it and act on it. This book will show you how to achieve this. In

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