Political Campaign Communication

A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

Political Campaign Communication

Political Campaign Communication

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as well as the early stages of 2008. A new chapter focuses on the use of the Internet. Political Campaign Communication continues to be a classroom favorite—a thoroughly researched, insightful, and reader-friendly text.

More Books:

Political Campaign Communication
Language: en
Pages: 436
Authors: Judith S. Trent, Robert V. Friedenberg
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and their staffs must make as they wage an election campaign. Trent and Friedenberg's classic text has been updated throughout to reflect recent election campaigns, including 2004 and 2006 as
Political Campaign Communication
Language: en
Pages: 416
Authors: Robert E. Denton, Jr., Judith S. Trent, Robert V. Friedenberg
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-07-19 - Publisher: Rowman & Littlefield

Political Campaign Communication, Ninth Edition uses a speech-communication perspective to examine how elective politics contributes to our knowledge and understanding of the electoral process. This book explains how principles and practices central to election campaigns affect America’s electoral history.
Communication in Political Campaigns
Language: en
Pages: 292
Authors: William L. Benoit
Categories: Political Science
Type: BOOK - Published: 2007 - Publisher: Peter Lang

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real life examples from campaigns across the globe, the book examines all of the important variables in political campaign communication. Considering campaign media - from television spots and debates
Political Campaign Communication
Language: en
Pages: 310
Authors: Larry Powell, Joseph Cowart
Categories: Performing Arts
Type: BOOK - Published: 2003 - Publisher: Pearson College Division

Political Campaign Communication: Inside and Out examines the ins and outs of political campaigning through the eyes of an academic and a political consultant. This book takes a unique approach to the subject of campaign communication by examining its intricacies from views both inside and outside of the process. Unlike
Political Campaign Communication
Language: en
Pages: 442
Authors: Robert E. Denton, Jr.
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2017-06-14 - Publisher: Rowman & Littlefield

This volume examines political campaign communication around the concepts of theory, method and practice. It contains studies of political campaign communication using a wide range of empirical, rhetorical, and social science methodologies and reflects the growth and maturity of the discipline of political communication.

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