Marketing Turnarounds

This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds.

Marketing Turnarounds

Marketing Turnarounds

MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies. The objective of this book is to enable the pursuit of this goal by providing a guide for managers on various marketing approaches that can lead to growth and profitability. The science of marketing turnarounds is based on an accurate understanding of how consumers respond to their changing environment. This book provides such an understanding by developing a framework of the various approaches to successfully executing marketing turnarounds. The framework and tools discussed not only enable managers to combat sales and profitability downturns, but also guide them in their aggressive pursuit of innovative ways to further nurture their businesses in stable and growing markets. "Marketing Turnarounds is a step by step guide to stop the bleeding and reposition your company for profits. Whether it's due to the economy or management blunders, this book will help you decide if a company or brand can be salvaged, how to cut costs without hurting sales, how to reposition the company or brand to take advantage of consumer and environmental trends, how to price, and how to promote - even in a bad economy. I strongly recommend this book for any company whose profits have started pointing south. I also recommend it for would-be entrepreneurs - reading this will help you avoid some of the mistakes you would otherwise make." -Marlene Jensen, CEO of Pricing Strategy Associates and author of Pricing Psychology Report and The Tao of Pricing "A step by step marketing manual for a much ignored subject: turnarounds!" -Jeffrey F. Willmott, Former Chairman of RCG Companies "A must have for all marketers. It is timely and an important tool kit for marketers and a path breaking work in marketing." -Rajneesh Suri, Associate Professor of Marketing, Drexel University "Marketing Turnarounds is a timely and extremely valuable addition to the current literature, not only for practitioners and students of marketing, but it is also a 'must read' for leaders and managers in all disciplines who are interested in growing the top and bottom lines of their businesses" -William V. Catucci, Former CEO of AT&T Canada Long Distance Services

More Books:

Marketing Turnarounds
Language: en
Pages: 252
Authors: Hooman Estelami
Categories: Business & Economics
Type: BOOK - Published: 2009-09 - Publisher: Dog Ear Publishing

MARKETING TURNAROUNDS: A Guide to Surviving Downturns and Rediscovering Growth Knowledge of the intricate dynamics of marketing turnarounds is a fundamental requirement for business survival and growth today. The intense desire to survive in a slow market and find new avenues for growth has become a pressing goal for companies.
Business Management and Communication Perspectives in Industry 4.0
Language: en
Pages: 337
Authors: Özbebek Tunç, Ay?egül, Aslan, P?nar
Categories: Business & Economics
Type: BOOK - Published: 2019-07-26 - Publisher: IGI Global

Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source
Challenges and Opportunities for SMEs in Industry 4.0
Language: en
Pages: 271
Authors: Ahmad, Noor Hazlina, Iqbal, Qaisar, Halim, Hasliza Abdul
Categories: Business & Economics
Type: BOOK - Published: 2020-03-20 - Publisher: IGI Global

Small and medium enterprises (SMEs) have been widely acknowledged to be an important agent of development because of their potential for addressing unemployment, inequality, and poverty, as well as promoting inclusiveness in economic development. The sector is critical for achieving the country’s sustainable growth. However, there is a lack of
Industry 4.0 and Regional Transformations
Language: en
Pages: 258
Authors: Lisa De Propris, David Bailey
Categories: Business & Economics
Type: BOOK - Published: 2020-04-30 - Publisher: Routledge

This edited volume brings together a group of expert contributors to explorebthe opportunities and the challenges that Industry 4.0 (smart manufacturing) is likely to pose for regions, fi rms and jobs in Europe. Drawing on theory and empirical cases, it considers emerging issues like servitization, new innovation models for local
Digital Manufacturing and Assembly Systems in Industry 4.0
Language: en
Pages: 162
Authors: Kaushik Kumar, Divya Zindani, J. Paulo Davim
Categories: Computers
Type: BOOK - Published: 2019-07-03 - Publisher: CRC Press

Manufacturing, like other industries, is rising to the challenges imposed by aggressive consumer demands and the need for cost-effective processing that delivers quality in the fastest possible time. Fierce competition means that keeping abreast of new developments and applications in technology is essential if companies are to meet demands profitably

Popular All Time

Stuff You Should Know
The Trump Prophecies: The Astonishing True Story of the Man Who Saw Tomorrow... and What He Says Is Coming Next by Mark Taylor: Summary by Fireside Reads
Bescherelle Chronologie de l'histoire de la philosophie
First Japanese Reader for Beginners
Pastured Pigs on a Small Scale
Screenplay Story Structure: Step-by-Step  2 Manuscripts in 1 Book  Essential Screenplay Structure, Screenplay Format and Suspense Scriptwriting Tricks Any Writer Can Learn
Maharishi Mahesh Yogi Quotes: Words from the Father of Transcendental Meditation
Wise Sayings
The Old Farmer's Almanac 2021
Between the World and Me by Ta-Nehisi Coates  Summary & Analysis
The Tyranny of Merit: What's Become of the Common Good? by Michael J. Sandel: Summary by Fireside Reads
Your Irish Ancestors
Webster's American English Dictionary (with pronunciation guides)
Extreme Ownership
2020 / 2021 ASVAB For Dummies with Online Practice
Summary of The 48 Laws of Power by Robert Greene
How to Become a Straight-A Student
Practice Makes Perfect: Basic French, Premium Second Edition