Below the Line Advertising

High Quality Content by WIKIPEDIA articles! Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are advertising techniques.

Below the Line  Advertising

Below the Line Advertising

High Quality Content by WIKIPEDIA articles! Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are advertising techniques. In a nutshell, while ATL promotions are tailored for a mass audience, Bs are targeted at individuals according to their needs or preferences. While ATL promotions can establish brand identity, BTL can actually lead to a sale. ATL promotions are also difficult to measure well, while BTL promotions are highly measurable, giving marketers valuable insights into their return-on-investment. Promotional activities carried out through mass media, such as television, radio and newspaper, are classed as "above the line" promotion. "Below the line" promotion refers to forms of non-media communication or advertising, and has become increasingly important in the communications mix of many companies, not only those involved in fast moving consumer goods, but also for industrial goods.

More Books:

Below the Line (Advertising)
Language: en
Pages: 80
Authors: Frederic P Miller, Agnes F Vandome, John McBrewster
Categories:
Type: BOOK - Published: 2010-12-25 - Publisher: Alphascript Publishing

High Quality Content by WIKIPEDIA articles! Above the line (ATL), below the line (BTL), and through the Line (TTL), in organizational business and marketing communications, are advertising techniques. In a nutshell, while ATL promotions are tailored for a mass audience, Bs are targeted at individuals according to their needs or
Death Above the Line
Language: en
Pages: 224
Authors: Janet Dawson
Categories: Fiction
Type: BOOK - Published: 2020 - Publisher: Perseverance Press

"Zephyrette Jill McLeod meets a movie director on the train known as the California Zephyr. He insists he wants her to play a part in his upcoming film noir. Skeptical, Jill takes his business card and doesn't give the encounter much thought. Three months later, she finds herself before the
Above the Line
Language: en
Pages: 224
Authors: Shirley MacLaine
Categories: Biography & Autobiography
Type: BOOK - Published: 2016-03-01 - Publisher: Simon and Schuster

A funny, fierce, imaginative memoir chronicling New York Times bestselling author and Academy Award winner Shirley MacLaine’s remarkable experiences filming Wild Oats in the Canary Islands and the extraordinary memories her time there brought forth of a past life on the lost continent of Atlantis. Her agent advised her not
Above the Line
Language: en
Pages: 272
Authors: Urban Meyer
Categories: Sports & Recreation
Type: BOOK - Published: 2015-10-27 - Publisher: Penguin

A New York Times Bestseller Remarkable lessons in leadership and team building from one of the greatest college football coaches of our time Urban Meyer has established himself as one of the elite in the annals of his sport, having lead his players to three national championships. In Above the
Above the Line
Language: en
Pages: 238
Authors: Lenny Manzo
Categories: Motion picture producers and directors
Type: BOOK - Published: 2011-03 - Publisher:

Through his unique perspective as a jack of all trades journeyman, Manzo shares his on-set stories about the stars, the crew, and how the movie business works, in this insightful and entertaining work.

Popular All Time

A Promised Land
Greenlights
Untamed
Can't Hurt Me
Lost in the Jungle
Hope, Grace, & Faith
Truman
The Other Wes Moore
First
Group
A Warrior of the People
Educated
Diana
Night
Flying Free
Is This Anything?
Wild and Crazy Guys
No Time Like the Future