The Dragonfly Effect

Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original ...

The Dragonfly Effect

The Dragonfly Effect

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

The Dragonfly Effect

Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change Jennifer Aaker, Andy Smith. Copyright © 2010 by Jennifer Aaker and Andy Smith. All rights reserved. Published by Jossey-Bass A Wiley Imprint 989 Market ...

The Dragonfly Effect

The Dragonfly Effect

Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

The Chocolate Model of Change

1001 Ways to RewardEmployees By Bob Nelson, this book (2005, Workman) is not only full of good, often low-cost, ideas, ... The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer ...

The Chocolate Model of Change

The Chocolate Model of Change

A how-to-guide to get others in your organization to accept new technologies, processes, regulations, management, etc.

Encyclopedia of Social Media and Politics

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. San Francisco: Jossey-Bass, 2010. Fine, Allison. “Social-Media Lessons From the Dragonfly Effect.” The Chronicle of Philanthropy ...

Encyclopedia of Social Media and Politics

Encyclopedia of Social Media and Politics

The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

Social Media Performance Evaluation and Success Measurements

The dragonfly effect: Quick, effective, and powerful ways to use social media to drive social change. San Francisco, CA: Jossey-Bass. Aaker, J., & Smith, A. (2010). The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social ...

Social Media Performance Evaluation and Success Measurements

Social Media Performance Evaluation and Success Measurements

There are many different social media platforms that provide a wide array of services. Exploring the results yielded by these platforms can enhance their usefulness and impact on society’s advancement. Social Media Performance Evaluation and Success Measurements is a pivotal reference source for the latest scholarly research on social networking participation expectations and values to examine individual performance in digital communication activities. Featuring coverage across a range of topics, such as crisis communication, social networking engagement, and return on investments, this publication is ideally designed for academicians, practitioners, and researchers seeking current research on the benefits of utilizing the social network environment of today.

Story Money Impact Funding Media for Social Change

And for impact, I keep coming back to The Dragonfly Effect: Quick, Effective and Powerful Ways to Use Social Media to Drive Social Change.2 I'll return to the final two in later chapters, but here we'll peek into work of the Heath ...

Story Money Impact  Funding Media for Social Change

Story Money Impact Funding Media for Social Change

Story Money Impact: Funding Media for Social Change by Tracey Friesen is a practical guide for media-makers, funders, and activists who share the common goal of creating an impact with their work. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Money Impact reveals best practices in the areas of documentary, digital content, and independent journalism. Here you will find: • Twenty-one stories from people behind such powerful works as CITIZENFOUR, The Corporation, Virunga, Being Caribou, Age of Stupid, and Food Inc. • Six key story ingredients for creating compelling content. • Six possible money sources for financing your work. • Six impact outcome goals to further your reach. • Seven practical worksheets for your own projects. • A companion website located at www.storymoneyimpact.com containing up-to-date information for those seeking the tools and inspiration to use media for social change.

The Social Change Model

Supplemental Readings Aaker, J. (2010). The dragonfly effect: Quick, effective, and powerful ways to use social media to drive social change. San Francisco, CA: Jossey-Bass. Buschlen, E., & Dvorak, R. (2011). The social change model as ...

The Social Change Model

The Social Change Model

A comprehensive guide to using the Social Change Model in all types of curricular and co-curricular settings This book is designed to provide leadership educators with a wealth of classroom and workshop activities, discussion and reflection questions, assignment suggestions, and additional resources such as video clips and supplementary readings. It also includes several case studies for students to consider the implications of applying all eight elements of the Social Change Model in a variety of contexts. The Social Change Model of Leadership Development—upon which the book is based—was designed by well-known leadership educators and received wide acclaim and use. The validity of this model has been established through a number of research studies including the Multi-Institutional Study of Leadership. Written by leading experts and developers of the Social Change Model who often present and consult on the topic Helps curricular and co-curricular leadership educators teach the Social Change Model through individual and group activities, reflection questions, and discussion questions. Walks course or workshop facilitators through the entire process of teaching the content and facilitating and debriefing activities If you're a leadership educator of high school, undergraduate, or graduate school students, The Social Change Model: Facilitating Leadership Development is indispensable reading. Please note that The Social Change Model: Facilitating Leadership Development is intended to be used as a Facilitator's Guide to Leadership for a Better World, 2nd Edition (978-1-119-20759-7) in seminars, workshops, and college classrooms. You'll find that, while each book can be used on its own, the content in both is also designed for use together. A link to the home page of Leadership for a Better World can be found below under Related Titles.

Social Media A Reference Handbook

The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change. New York: John Wiley & Sons. Aaker and Smith describe how to grasp the power of social media to drive change, which is something that ...

Social Media  A Reference Handbook

Social Media A Reference Handbook

Social media is arguably one of the most powerful technology-enabled innovations since the Internet itself. This single-volume book provides a broad and easily understandable discussion of the evolution of social media; related problems and controversies, especially for youth; key people and organizations; and useful social media data. • Provides readers with a clearly written overview of the impacts of social media worldwide that highlights key people and companies in the development of social media • Presents up-to-date information on the range of problems related to social media and presents potential solutions • Offers a variety of voices from social media experts, supplying perspectives from creators to users

Cases on Strategic Social Media Utilization in the Nonprofit Sector

like use emphasizes material incentives more than solidary and purposive incentives (Clark & Wilson, 1961). ... The dragonfly effect: Quick, effective, and powerful ways to use social media to drive social change.

Cases on Strategic Social Media Utilization in the Nonprofit Sector

Cases on Strategic Social Media Utilization in the Nonprofit Sector

Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

Social Marketing and Advertising in the Age of Social Media

Aaker, J., Smith, A., & Adler, C. (2010), The dragonfly effect: Quick, effective, and powerful ways to use social media to drive social change, San Francisco, CA: Jossey-Bass. AdParlor (2019), The social habits of Millennials, ...

Social Marketing and Advertising in the Age of Social Media

Social Marketing and Advertising in the Age of Social Media

This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

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