The Brand Innovation Manifesto

At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change.

The Brand Innovation Manifesto

The Brand Innovation Manifesto

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s and author of The New Marketing Manifesto, whose radical thinking has informed a generation. Now Grant is set to stun the industry again. In The Brand Innovation Manifesto, he redefines the nature of brands, showing why old models and scales no longer work and revealing that the key to success today is impacting people’s lifestyles (think Starbucks, iPod and eBay). At the heart of the book is the concept of the ‘brand molecule’ to which new cultural ideas can be constantly added to keep pace with change. Cataloguing 32 classes of idea, Grant presents a practical approach to mixing and matching them within your own market to develop new brand ideas - and new ideas for existing brands.

More Books:

Brand Innovation Manifesto
Language: en
Pages: 310
Authors: John Grant
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Wiley

The days of the image brands are over, and 'new marketing' has gone mainstream. The world's biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke's
The Brand Innovation Manifesto
Language: en
Pages: 328
Authors: John Grant
Categories: Business & Economics
Type: BOOK - Published: 2011-01-19 - Publisher: John Wiley & Sons

The days of the image brands are over, and ‘new marketing’ has gone mainstream. The world’s biggest companies are pursuing a post-advertising strategy, moving away from advertising and investing in leading edge alternatives. In the vanguard of the revolution has been John Grant, co-founder of the legendary agency St. Luke’s
Key Concepts in Innovation
Language: en
Pages: 328
Authors: Hamsa Thota, Zunaira Munir
Categories: Business & Economics
Type: BOOK - Published: 2011-07-19 - Publisher: Macmillan International Higher Education

A comprehensive glossary providing clear explanations of the major terms in the field of innovation, covering areas such as product development, design and creativity. By simplifying complex terminology and highlighting key debates, this book is an ideal companion for both students and practitioners in the field.
Marketing Greatest Hits
Language: en
Pages: 200
Authors: Kevin Duncan
Categories: Business & Economics
Type: BOOK - Published: 2010-09-01 - Publisher: A&C Black

The best books and ideas of the marketing world condensed into one succinct guide.
What is a 21st Century Brand?
Language: en
Pages: 432
Authors: Nick Kendall
Categories: Business & Economics
Type: BOOK - Published: 2015-04-03 - Publisher: Kogan Page Publishers

What is a 21st Century Brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? This book features 20 of the best papers produced

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